One of the biggest problems we see at DemandGen when implementing a new marketing process starts with a language barrier. Sales and marketing may be using the same terms, but often, they have very different definitions. These two departments should work in a symbiotic arrangement, where marketing feeds sales. However, there is often tension and plenty of work moving at cross-purposes. Sales and marketing alignment is the first step in seeing substantial returns from marketing automation and an improved sales funnel.
Download our free whitepaper and learn:
- How to overcome the language barrier between sales and marketing, who often have very different definitions for the same terms.
- How to come to a common understanding of the word “leads” and their place in the demand funnel.
- How to leverage sales and marketing alignment to transform prospects into customers.