DemandGen

Marketing Automation and Lead Management Experts

  • Services
      • MarTech Deployment & Integration
      • Lead Management & ABM
      • Managed Services
      • Consulting & Best Practices
      • Reporting & Analytics
      • Data Services
  • Why DemandGen?
      • Overview
      • The Demand Factory™
      • Partners
  • Resources
  • Company
      • Our Team
      • Careers
      • Headquarters
      • Events
      • Contact Us
  • Blog
  • Contact Us

DemandGen Blog

  • Home
  • Categories
    • Campaign Execution
    • CRM
    • Data and Insights
    • Demand Funnel
    • DemandGen Events
    • Eloqua
    • Lead Management
    • Lead Nurturing
    • Lead Scoring
    • Marketing Automation
    • Marketo
    • Sales and Marketing Alignment
    • Segmentation

Lead Nurturing: The Payoff for Patient Marketers

October 21, 2014

This might not surprise you, but despite your team’s best efforts, most of your leads aren’t necessarily going to proceed in an orderly fashion from inquiry through the qualification on to being accepted and then into the closed/won status. No duh, right? However, if you apply the principles from David Lewis’s recent book Manufacturing Demand: The Principles of Successful Lead Management, the net impact can be a dramatic increase in the percentage of conversions. This means more customers and more revenue!

Find out how lead nurturing guides these leads through the demand funnel and how to offer the right information to the right person at the right time. Read Chapter 6: Lead Nurturing: The Payoff for Patient Marketers.

Lead nurturing

Post Views: 1,718

Comments

  1. Amit Jain says

    October 25, 2014 at 2:25 pm

    Good one. Can you direct me how can I get complete “Manufacturing Demand: The Principles of Successful Lead Management” book.

    Thanks in advance!

    Reply
Category: Lead NurturingTags: lead management | lead nurturing | marketing ROI

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Get our latest updates and blog posts.

Services

  • ABM Services
  • Marketing Technology
  • Lead Management & ABM
  • Consulting Services
  • Reporting & Analytics
  • Data Services
  • Oracle Eloqua Consulting
  • Marketo Consulting
  • HubSpot Consulting
  • Pardot Consulting
  • Campaign Launchpad
  • Campaign Execution Services

Why DemandGen?

  • Overview
  • The Demand Factory™
  • Partners

Resources

  • Resource Directory
  • Marketing Automation
  • Case Studies
  • Blog
  • Events
  • DemandGen Radio
  • DemandGen TV

Company

  • Our Team
  • Careers
  • Headquarters
Contact Us
  • LinkedIn
  • Facebook
  • Twitter
  • Podcast
  • YouTube
© 2021 DemandGen International, Inc. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Site Map