DemandGen

Marketing Automation and Lead Management Experts

  • Services
      • MarTech Deployment & Integration
      • Lead Management & ABM
      • Managed Services
      • Consulting & Best Practices
      • Reporting & Analytics
      • Data Services
  • Why DemandGen?
      • Overview
      • The Demand Factory™
      • Partners
  • Resources
  • Company
      • Our Team
      • Careers
      • Headquarters
      • Events
      • Contact Us
  • Blog
  • Contact Us

DemandGen Blog

  • Home
  • Categories
    • Campaign Execution
    • CRM
    • Data and Insights
    • Demand Funnel
    • DemandGen Events
    • Eloqua
    • Lead Management
    • Lead Nurturing
    • Lead Scoring
    • Marketing Automation
    • Marketo
    • Sales and Marketing Alignment
    • Segmentation

Free Download: The Demand Funnel – The Pathway to Revenue

June 24, 2014

SALESMKTHRHave you noticed how something can look one way to one person, but entirely another way to someone else? In Chapter 4 of David Lewis’s recent book Manufacturing Demand: The Principles of Successful Lead Management, he tells a story that will sound familiar to many a marketer:

I strolled over to Joe in sales and asked, ‘So, hey, what do you think of all these leads we’ve generated?’ ‘David, let me put this to you simply: Your leads suck.’ What? We were cranking out the leads. How could he have a problem? Well, it turns out his problem with our performance was legit.

The first step in improving alignment between Sales and Marketing is to find a common vocabulary and glossary of terms that each group can agree upon. Defining the Demand Funnel is an important early step in the alignment of sales and marketing, and, as such, must be a collaborative process between the two camps.

Find out how Joe and David improved marketing and sales alignment using the demand funnel. Read Chapter 4: The Demand Funnel: The Path to Revenue.

 

Post Views: 1,132
Category: Demand Funnel | Lead Management | Sales and Marketing AlignmentTags: demand funnel | demand generation | funnel stages | lead generation | lead management | marketing ROI | sales and marketing alignment

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Get our latest updates and blog posts.

Services

  • ABM Services
  • Marketing Technology
  • Lead Management & ABM
  • Consulting Services
  • Reporting & Analytics
  • Data Services
  • Oracle Eloqua Consulting
  • Marketo Consulting
  • HubSpot Consulting
  • Pardot Consulting
  • Campaign Launchpad
  • Campaign Execution Services

Why DemandGen?

  • Overview
  • The Demand Factory™
  • Partners

Resources

  • Resource Directory
  • Marketing Automation
  • Case Studies
  • Blog
  • Events
  • DemandGen Radio
  • DemandGen TV

Company

  • Our Team
  • Careers
  • Headquarters
Contact Us
  • LinkedIn
  • Facebook
  • Twitter
  • Podcast
  • YouTube
© 2021 DemandGen International, Inc. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Site Map