B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to executives and the business at large.
The Four Phases of a Successful Marketing Dashboard
DemandGen’s methodology for building a marketing dashboard includes the necessary consulting, system architecture and development. Whether you enlist our help, the help of another consulting team or take the project in-house, it is important to understand:
Step 1: Planning
During the Planning phase, you and your team will determine key factors to guide the discovery and design phases.
Step 2: Data Discovery
Data Discovery involves evaluating the data on your Metric Matrix against your business requirements and identifying any gaps.
Step 3: Design
Once the Data Discovery phase is complete, Design begins. During the Design phase, you’ll determine how to organize the KPIs you’ve planned and the data you’ve discovered, visually, to tell your story. In this stage, you’ll dig deeper and hash out what your viewers will actually see on the dashboard.
Step 4: Implementation
Once you’ve chosen the platform, it’s time to convert the dashboard requirements and wireframe model into an actual dashboard.
Download our whitepaper to learn more about the phases of a successful marketing dashboard!