Erich Ziegler managed a $320 million marketing budget when he worked for Netflix. Needing to optimize that budget and ensure it was being placed into the right demand gen channels, Erich came up with a concept he calls ‘Flex Marketing’ – a model for adjusting marketing spend to support top-performing channels. Since then, Erich has successfully applied this model at both B2C and B2B companies, including his current company, CircleCI. Listen as Erich and David dive into this model and how it works, the importance the proving ROI in marketing, and more.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Applying B2C Influencer Marketing for B2B.