Empower your organization to consistently implement email delivery policies into your Oracle® Eloqua campaigns with Email Governor an easy-to-use interface for Eloqua that enables you to stay sensitive to your contacts' overwhelming inboxes, while ensuring messages are still being delivered in a timely fashion.
Are you sending too many emails? Too often? Are you sending your message to non-targeted contacts?
Email Governor will empower your organization to consistently implement email delivery policies into your Oracle Eloqua campaigns to help combat email fatigue — increasing your engagement rates and lowering your unsubscribes and even spam complaints.
Watch this demo to see just how easy it is.
Email Governance Made Simple
Email Governor integrates with the Oracle Eloqua Campaign Canvas allowing you to set up an intelligent workflow for retrying campaign decisions, automatically removing contacts, and more. It’s configurable and supports customized governance rules for differing campaign types, channels, or business units — enabling you to tailor the strategy to your exact business needs.
The powerful reporting suite also helps you understand what policies are working and what’s missing the mark. Get a global view of your governance strategy as a whole or drill-down for a granular understanding of how a specific campaign or contact is being affected. The real-time visibility helps you to optimize your approach to ensure you’re getting the most value and impact out of every email send.
Sign up for your free trial today! Email Governor literally installs in your Oracle Eloqua instance in a minute — “faster than you can install an iPhone® or Android application.” Plus, we even provide training for administrators and users to ensure rapid adoption and success.
Client Case Study #1 – Email Fatigue
Combat email fatigue by ensuring contacts are only receiving one email per email group per week, while ensuring that the message content is still relevant by removing the contacts from the campaign after three weeks.
Email Governor will validate that a contact has not received any emails from an email group within a specified period of time. If they have, Email Governor will retry the send every day up to a set number of days depending on the email group being leveraged in order to the find a window of opportunity to deliver the message. Configurable settings enable time-sensitive messages to be held at a different level of governance than standard messages.
Client Case Study #2 – Better Targeting
Ensure contacts are being targeted with the correct persona by tying their industry to the message, while allowing the marketer to provide missing critical data elements before removing contacts from the campaign.
Email Governor will govern any contact missing specified data points, while allowing the marketer a configurable period of time (based on the email group), to populate the missing data before removing the contact from the email campaign.