Buyer Persona Development Tool

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Building a buyer persona for marketing is much like developing a character for a novel or a movie — the difference is that you’re not really making anything up from scratch! The Buyer Persona Development Tool is a template that guides you through the process of creating a buyer persona, setting up questions to help you describe your ideal buyer. It’s a basic format, allowing you to make it as simple or as complex as your needs require.

The buyer persona development eBrief includes:

Questions to help you describe your ideal buyer
Examples of different buyer personas
Buying stage tables and other templates

Start creating your own buyer personas — download the free template!

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