The Modern Marketing Experience is just around the corner, so don’t forget to register. This year, the conference will be held at the MGM Grand in Las Vegas, NV on April 26-28. As an event sponsor, DemandGen encourages you to take full advantage of all the opportunities Oracle’s Modern Marketing Experience has to offer, including this exclusive speaking session:
Paradise Found: How to Successfully Automate Lead Scoring, Assignment, and Attribution
Melissa Rothchild, Vice President, Marketing, Thomson Reuters
Tom Svec, Director, Marketing Technology Services, DemandGen
Until recently, Thomson Reuters was saddled with an unconventional, manual lead assignment and tracking process that offered no visibility. How did the company replace it with a new, fully automated lead management workflow based on best practices? Join us to hear how the company’s marketing and sales teams worked collaboratively with technology consultant DemandGen to make it happen.
You’ll learn:
-How to involve multiple sales and marketing stakeholders in ways that leverage their specialized expertise.
-How to garner executive support and approvals for your project.
-The key steps in automating an enterprise lead tracking and marketing attribution model—such as setting SLAs, developing and refining the lead scoring model in Eloqua, and creating lead assignment rules.
-How to make sense of key metrics and reports.
Conference Track – B2B Marketing Automation: Oracle Eloqua
Register for Modern Marketing Experience 2016 : use our discount code MME16MARDISCDEMANDGEN to get $75 off your conference pass!
Stop by our booth to pick up some great giveaways and chat with one of our friendly experts!
Meet with us to talk about your lead management strategies, we’ll have a suite at the MGM Grand.
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