Did You Miss the “Establishing Your Demand Funnel” Webinar?

If you missed Dave Lewis’s engaging presentation earlier today, “Establishing Your Demand Funnel: Having a Process from Click to Close,” don’t worry: it’s not too late to get Dave’s great insights.

View recorded webinar

Webinar Summary:

Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” In this fast-paced webinar, you’ll discover the most effective way to create your own sales and marketing factory: by creating a demand funnel that provides the taxonomy, process, and metrics for effective demand generation.

• How to start the process of aligning sales and marketing
• Why a demand funnel is a critical first step for effective demand generation
• Sample funnel models and case studies
• How lead scoring and nurturing interact with the demand funnel
• How the demand funnel should be used to measure pipeline velocity

Take a look at some of our upcoming events!