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Did You Miss the “Establishing Your Demand Funnel” Webinar?

July 24, 2012

If you missed Dave Lewis’s engaging presentation earlier today, “Establishing Your Demand Funnel: Having a Process from Click to Close,” don’t worry: it’s not too late to get Dave’s great insights.

View recorded webinar

 

 

 

 

 

 

Webinar Summary:

Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” In this fast-paced webinar, you’ll discover the most effective way to create your own sales and marketing factory: by creating a demand funnel that provides the taxonomy, process, and metrics for effective demand generation.

  • How to start the process of aligning sales and marketing
  • Why a demand funnel is a critical first step for effective demand generation
  • Sample funnel models and case studies
  • How lead scoring and nurturing interact with the demand funnel
  • How the demand funnel should be used to measure pipeline velocity

Take a look at some of our upcoming events!

 

Post Views: 1,090

Comments

  1. erin says

    July 27, 2012 at 1:49 pm

    Can you please share the slides? They do not seem available on this site. Thanks!

    Reply
Category: DemandGen Events | Lead ManagementTags: demand funnel | demand generation | DemandGen events | funnel stages | lead management webinars | sales and marketing alignment

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