Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development reps. In this episode, David and Kyle dive into the hot topic of whether SDRs should report to Sales or Marketing and you’ll hear Kyle’s passion for why SDR’s should be an extension of marketing. Listen as Kyle shares why SDRs should be closely aligned with Marketing in order to maintain a cohesive strategy across top-of-funnel efforts. Tune in to also learn about the compensation models and quotas for SDRs and how to onboard and train a successful SDR team in your own organization.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Women in Revenue with Tracy Eiler