Rob Bonham is back on the podcast to talk about the world of demand gen and the trends taking place in marketing as we move into 2020. Tune into this episode as David and Rob talk about what digital transformation looks like, the best approaches for driving demand creation, and the importance of achieving technology and systems alignment. And, as an added bonus, tune in to hear how you can get a free copy of Sangram Vajre’s new book, “ABM is B2B”.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: 10 Things Marketers Should Know Before Getting into SaaS Marketing ft. Dan Frohnen.