I bet you didn’t see that coming, did you? We didn’t either. So why did Terminus, a startup, buy another startup? David Lewis asked Sangram Vajre, CMO of Terminus, that question and several others that you should hear his answers to.
What’s very unique about this acquisition is that it’s not a mega public software giant buying a smaller company. It’s two small martech companies coming together. That’s a first in the martech space. Will we see more? As a bonus, Sangram and David touch on the power of Podcasting and some other things the two have in store for 2018.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: An Interview with Andrew Gaffney, Publisher, Demand Gen Report.