Daniel Day is Snowflake’s Sr. Marketing Manager, ABM. That’s right, someone whose sole responsibility is managing ABM marketing strategy and programs. Listen to the latest episode of DemandGen Radio which covers the following insightful and controversial topics:
- What led to Daniel’s ABM Strategy at Snowflake
- Why Daniel feels that account-based marketing is a better strategy than the traditional Demand Funnel framework
- How ABM fosters tighter alignment between Sales and Marketing
- The process for establishing targets for sales teams
- Why ABM can be easier for driving growth than traditional demand generation
- When is it the right time for a marketing team to have a person dedicated to ABM strategy and programs
- Snowflake’s ABM Target Strategy
- Measurement approaches and KPIs for account-based marketing
- Advice that Daniel would give to his former self if he was embarking on ABM all over again
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Interview with Mathew Sweezey, Author of Marketing Automation for Dummies.
Leave a Reply