DemandGen

Marketing Automation and Lead Management Experts

  • Services
      • MarTech Deployment & Integration
      • Lead Management & ABM
      • Managed Services
      • Consulting & Best Practices
      • Reporting & Analytics
      • Data Services
  • Why DemandGen?
      • Overview
      • The Demand Factory™
      • Partners
  • Resources
  • Company
      • Our Team
      • Careers
      • Headquarters
      • Events
      • Contact Us
  • Blog
  • Contact Us

DemandGen Blog

  • Home
  • Categories
    • Campaign Execution
    • CRM
    • Data and Insights
    • Demand Funnel
    • DemandGen Events
    • Eloqua
    • Lead Management
    • Lead Nurturing
    • Lead Scoring
    • Marketing Automation
    • Marketo
    • Sales and Marketing Alignment
    • Segmentation

DemandGen Radio: Why is there a New Demand Waterfall?

June 15, 2017

DemandGen-radio-new-demand-waterfallUnless you were abducted by aliens, you’ve seen the tweets, LinkedIn posts, and other coverage by the media, thought leaders, and demand generation experts about the new Demand Unit Waterfall introduced by Sirius Decisions at their annual conference in Las Vegas on May 16 – 19th 2017. The initial feedback to the unveiling has been mixed with both excitement and skepticism.  David invites Terry Flaherty and Kerry Cunningham, two of the Research Directors @siriusdecisions behind the new framework to answer questions around its’ purpose and implications including:

  • What has the reaction been to the new waterfall?
  • Why did SiriusDecisions update the demand waterfall?
  • What’s a Demand Unit and why does it matter?
  • What’s a Demand Map and what value does it deliver?
  • What are the major changes/differences that Sirius introduced in this version of the waterfall?
  • What are some of the major things to consider when implementing the Demand Unit waterfall?

Listen Now

Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out some of our related content: Marketing Automation Adoption Trends & Insights

Post Views: 6,564
Category: Demand FunnelTags: DemandGen Radio | SiriusDecisions

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Get our latest updates and blog posts.

Services

  • ABM Services
  • Marketing Technology
  • Lead Management & ABM
  • Consulting Services
  • Reporting & Analytics
  • Data Services
  • Oracle Eloqua Consulting
  • Marketo Consulting
  • HubSpot Consulting
  • Pardot Consulting
  • Campaign Launchpad
  • Campaign Execution Services

Why DemandGen?

  • Overview
  • The Demand Factory™
  • Partners

Resources

  • Resource Directory
  • Marketing Automation
  • Case Studies
  • Blog
  • Events
  • DemandGen Radio
  • DemandGen TV

Company

  • Our Team
  • Careers
  • Headquarters
Contact Us
  • LinkedIn
  • Facebook
  • Twitter
  • Podcast
  • YouTube
© 2021 DemandGen International, Inc. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Site Map