For over two decades Doug Sechrist, Vice President of Demand Marketing at Infusionsoft, has set up some of the best Demand Generation and Marketing Operations teams at firms including Zantaz, Taleo, Eloqua/Oracle, Five9, and now Infusionsoft. He’s won awards for lead nurturing, sales and marketing alignment, and even a 2010 award for the most creative marketing campaign. Even more impressive is his track record for driving growth and revenue from within marketing. In short, Doug has the recipes for what works, and what doesn’t, and shares them in this episode.
- Doug’s 3 core priorities for setting up Demand Generation Teams
- Should telemarketing be managed by Sales or Marketing?
- Doug’s approach to investing in MarTech Tools and the importance of failing fast
- Doug’s blueprint for setting up a modern marketing “Demand Factory”
- What’s working in demand generation these days and his innovative “Subscriber Model” for content publishing
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out some of our related content: Transforming Yourself Into A Modern Marketer
Leave a Reply