As a leader, it’s important to build strong professional relationships and have a team that is willing to go into battle for you. Alyssa Merwin, Vice President of Sales Solutions Americas at LinkedIn, shares her story on how her team and peers perceived her actions and dedication to success incorrectly. She outlines how she used this negative feedback to establish stronger connections with her colleagues, enabling her to be a more effective leader.
As the first sales person on the program, Alyssa and David also touch on some important topics around sales leadership, sales and marketing alignment, and the changing roles and responsibilities of sales. The two also cover how to build a strong sales organization and predict whether marketing leaders or sales leaders will earn more in the future.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: How a $6 Billion Company Undergoes Digital Transformation