In this episode of DemandGen Radio, David Lewis invites Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference, the two discuss topics including:
- Why Scott left Ion Interactive, the company he founded, to join Hubspot
- What makes a marketing platform a “platform” versus just a marketing tool or system
- Why there is a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Analytics: How to Keep Score of Your Marketing Success.