Andrew has been covering the B2B Marketing landscape for the past decade as Publisher of Demand Gen Report, host of the B2B Marketing Exchangeevents, Content Director of Content4Demand, and responsible for ABM In Action, an online publication that spotlights real-world case studies of companies launching targeted account-strategies. Yeah, Andrew has his finger on the pulse of B2B marketing. Andrew and David have collaborated on various projects since DemandGen was founded in 2007 and he’s the guy David turns to for an inside look at the vendors, strategies, and players in the space. Listen in as Andrew and David catch up on ABM, B2B Content Strategy, Audience Building, Channels, MarTech Stack Assessments, and even what’s in store for the 2018 B2B Marketing Exchange in Arizona where David will be running a workshop on MarTech strategy and assessment techniques.
Also be sure to check out www.b2bmarketing.exchange to learn more about the event and the MarTech workshop I’m hosting at the Fairmont Princess in Scottsdale Arizona, Feb 19 – 21.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Reinventing the Use of Webinars for Demand Generation.