Roger Dooley is widely known for his books and research on the topics of neuroscience and removing friction from the customer experience. In this episode, David and Roger dive into both of these topics, uncovering what it takes to attract buyers while seamlessly converting them into customers. Tune in to learn about the ways marketers can eliminate friction, why some friction may actually be useful depending on how you leverage it, and how some of the most successful companies on the planet are adopting strategies to remove friction from the customer experience.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick.