Creating a positive brand experience is critical for any company looking to be successful. Gene Foca, CMO of Getty Images, joins the show to talk about the power of putting the customer first. Listen as David and Gene dive deep into what it takes to deliver a remarkable customer experience and discuss who is responsible for building and maintaining those brand initiatives. Gene also shares some of the organizational changes he’s made at Getty since becoming the company’s CMO, the two highlight a few companies that they think are getting brand experience right, and you’ll even learn what playing soccer and being a CMO have in common.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Establishing Your Marketing Operations Priorities