Judy Ash, CMO of Certent, joins the DemandGen Radio podcast to shed light on what it’s really like to be head of marketing in today’s modern marketing era. Judy shares how the CMO role is evolving and becoming more technical, but at the same time more rewarding than ever. Listen as David and Judy talk about the role and responsibilities of the modern CMO and what it takes to be a successful marketing leader.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: First Year as CMO ft. Julie Knight.