Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing a digital transformation after having almost no marketing infrastructure in place a few years ago. Dana shares what the journey towards digital transformation was like and highlights some of the initiatives that got the company to where it is today. Tune into this episode to learn why the team at Booz Allen Hamilton decided to work with an outside agency to help with the transformation, what kind of an impact their tech stack is having, and how they’ve become such a data-driven firm.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: AI and Marketing: What the Future Looks Like