You are in for a real treat listening to this episode of DemandGen Radio with marketing legend and best-selling author Don Peppers. For three decades, Don’s mission has been “Making the world safe for customers” and he accomplishes this by educating business leaders, marketing departments, and customer service teams on how to compete in a dynamic, technologically fast-moving world through a frictionless customer experience. Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. In this episode, Don and David talk about case studies, like Amazon, to highlight companies that do it right. Get ready to be inspired! There’s no doubt you’ll take away ideas on how your team can surprise and delight your customers.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Why Did Terminus Buy BrightFunnel?