We discuss how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL, a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing. You’ll learn about some of the incredibly engaging new types of direct mail and how you can leverage print on demand technology and integration capabilities with marketing automation systems like Marketo and Eloqua to send affordable, high-touch direct mail items to your prospects and customers
Topics Discussed Include:
- Why Direct Mail is Back in Vogue for B2B Marketing
- Innovations in Direct Mail Printing and Production
- What is Tactile Marketing and Why You Should Be Using It
- Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Curious about other marketing technologies? Check out our related content: The 7 Food Groups of MarTech and What is a Marketing Technology Roadmap?