Too often, Marketing fails to prove it’s value within organizations. To help you convey marketing’s contribution, and articulate what needs to get done, consider using the Demand Generation Framework discussed in this episode. The Demand Generation Framework is a holistic model for driving revenue across three dimensions: Demand Creation, Demand Management, and Demand Expansion.
In episode one of this three-part series, Carlos Hidalgo and David Lewis share why successful Demand Creation is essential for your success. Listen as Carlos highlights the importance of creating buyer personas, why you need to be enriching and cleansing your data, and actionable tips for creating demand during your upcoming events.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: How to Get Your Data Clean and Pristine.