Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to drive customer conversations around their business. Jay Baer joins the podcast to talk about his latest book and how you can create talk triggers. Listen as David and Jay dive into the key elements of building a word of mouth strategy and how to determine the ROI of your efforts. As a bonus, you’ll also discover where Jay gets his signature suits from.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: AI and Marketing: What the Future Looks Like