Danielle Wiley, CEO of Sway Group, joins the latest episode of DemandGen Radio to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and David dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: Video Marketing Tips, Trends, and Strategies.