Demand Management deepens relationships between you and your qualified prospects through active, intentional — and often automated — engagement. Done well, your Lead Management Framework can produce high win rates and enable Marketing and Sales to ensure your prospects receive a consistent flow of personalized content that educates them and helps them make informed decisions and improving sales conversion rates.
In this episode of DemandGen Radio, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology – a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Tune in to learn about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.
Once a week DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: The D3 Methodology: The 5 “C’s” of Marketing Analytics.