New Email Marketing Platform Dramatically Simplifies Campaign Creation and Deployment, Enables Easy On-Boarding and Governance for Multiple Users
San Ramon, CA – October 24, 2017 — DemandGen, a premier digital marketing technology consulting and services agency and a Gold level member of the Oracle PartnerNetwork (OPN), today introduced Campaign Launchpad™, a cloud-based service for Oracle Eloqua, part of the Oracle Marketing Cloud, that makes it easy for infrequent and non-expert users to create and launch campaigns in just a few mouse clicks. Ideal for organizations with several, distributed Oracle Eloqua users or groups of infrequent users, Campaign Launchpad enables Marketing Automation (MA) administrators to provide Oracle Eloqua capabilities to more users across an organization. The service dramatically improves productivity and simplifies on-boarding for new non-MA users, while ensuring best practices and workflow governance are consistently enforced.
“Marketing automation systems have gotten so powerful that deploying their full capabilities to infrequent and intermittent users on marketing teams has become a challenge,” said David Lewis, founder and CEO of DemandGen. “In order for marketing teams to thrive in the era of digital transformation they must be able to embrace technology that is both integral to their marketing strategy and be as intuitive as Microsoft® PowerPoint®.” Campaign Launchpad aligns with DemandGen’s core purpose: to help companies harness the power of marketing technology, while ensuring marketing operations leaders and administrators can enforce governance and control over the experience and outcomes of its users.”
Campaign Launchpad Simplifies Campaign Creation & Deployment
Campaign Launchpad extends Oracle Eloqua’s powerful capabilities to a wide range of users in larger, distributed marketing teams.
- Fast, seamless install: Implementation is fast and seamless – administrators click on a link to install the tool. Once installed, users can access the 3-step wizard to select a campaign template and associated email templates, which have been pre-configured by administrators. In just a few clicks, they can customize the content and schedule deployment.
- Templates and governance: Administrators can design the templates to prevent users from misconfiguring or changing required elements, ensuring governance. Templates include deployment codes, to prevent users from deploying campaigns without necessary approvals. These checks and balances are critical steps to enforcing best practices across distributed MA user environments, particularly in larger enterprises.
- Intuitive reporting: Campaign Launchpad provides unprecedented insight into campaign performance, empowering teams to optimize campaigns and strategy for maximum impact. Users can gauge the effectiveness of campaigns, while admins can assess adoption and campaign performance per user, among other metrics.
- Expert assistance: DemandGen can provide training and support, helping administrators to set up templates, and assist with the process of on-boarding and ramping up users.
“Campaign Launchpad can help enterprise clients extend the power of Oracle Eloqua across their entire global marketing team while ensuring demand center governance is enforced,” said Laura Ipsen, senior vice president and general manager, Oracle Marketing Cloud. “Intermittent marketing automation users can be using Oracle Eloqua after just a couple hours of training, and creating campaigns in a matter of minutes thanks to DemandGen’s Campaign Launchpad.”
Large, Global Enterprises Rush to Adopt Campaign Launchpad
Campaign Launchpad was pre-released to a set of customers and already has 300 users using the system with more than 40 million emails sent across 3500 campaigns.
“Our field marketing teams across the globe must adopt marketing automation to keep pace with our global marketing strategy,” said James Whitemore, Vice President Brand and Demand Marketing at NetApp. Known for upholding standards for excellence in global marketing operations, NetApp is using Campaign Launchpad to enable global teams to deploy campaigns faster, while enforcing best practices across the organization.”
Campaign Launchpad Expands DemandGen’s Portfolio of MA Solutions
Campaign Launchpad for Oracle Eloqua is DemandGen’s most recent innovation among a variety of solutions meant to promote and simplify the adoption of marketing technologies.
Campaign Launchpad is available immediately as Software-as-a-Service (SaaS) for a small monthly license fee. To learn more about Campaign Launchpad and to request a demo, click here.
About Oracle PartnerNetwork
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