San Ramon, CA — September 25, 2018 — DemandGen, a world-class team of demand generation and marketing technology experts, today announced that Nathan Perry has joined the company as Director of Customer Success. In his new position, Perry will be responsible for defining and developing DemandGen’s customer service mission and procedures, to ensure DemandGen customer interactions and engagements have the highest probability of success.
“We’re thrilled to have Nathan on our team,” said David Lewis, founder and CEO of DemandGen. “His proven track record as a customer success leader with a passion for driving strategy planning and organizational growth will be invaluable as we explore net new growth opportunities in a variety of vertical markets. Nathan is an energetic leader, and brings to DemandGen the knowledge, experience, insights and — most importantly — passion for making our clients marketing heroes.”
Perry has led multiple sales teams and excels at creating predictable, repeatable processes to drive revenue growth and customer satisfaction. Most recently, Perry was Head of Customer Success at Televerde, where he helped transform the customer success group from tactical campaign managers to strategic business consultants focused on revenue growth and relationship development. This transformation led to a significant increase in new clients and customer retention over the past two years.
Prior to Televerde, Perry co-founded Anthelonz, a successful consumer products company, and served as VP of Sales and Marketing. There he built the e-commerce and digital marketing platforms that led to Anthelonz’s products being distributed throughout the FootLocker family of companies.
“I’m excited to begin this new adventure alongside such a capable and best-in-class group of marketers,” said Perry of his new position. “My goal is to implement talent and practices that ensure DemandGen consistently delivers a delightful experience to prospects and customers.”
DemandGen has been growing steadily and consistently for the past 11 years since its inception in 2007. DemandGen’s clients include some of the top marketing teams around the world, and the company has received more than 75 awards for marketing technology and operations excellence, in large part due to the implementation of DemandGen’s methods for aligning sales and marketing departments and systems. DemandGen has been recognized twice by Inc. Magazine for sustained double-digit growth, and last year, the company was recognized by Fortune Magazine as a “Best Place to Work.”
About DemandGen Inc.
DemandGen Inc. helps modern marketing organizations optimize operations and maximize the impact and ROI of their technology investments. Privately held and based in San Ramon, CA, the company provides consulting and integration services, reporting and analytics, campaign execution and other turnkey outsourced marketing solutions. These services enable fast execution and tracking of marketing initiatives and campaigns to organizations looking to improve performance, achieve operational excellence and make marketing matter more in their organizations. For more information, visit www.demandgen.com.