The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days,…
Boost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” I’d say to…
Why Segmentation Is Critical to Personalization and Engagement
Consumers are bombarded with marketing messages – some relevant, most not. Whether a consumer reacts to seeing an ad, email,…
Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and…
9 Tips to Launching Your First Email Program Using Pardot’s Engagement Studio
If you’ve worked in marketing automation platforms, chances are you’ve felt it. That heart-sinking, gut-wrenching, headache-inducing feeling of sending out…
6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
As marketers, we’re well aware of the impact our efforts have on driving revenue. However, historically, proving it hasn’t been…
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