I was a digital marketing professional when I first fell in love with marketing automation (MA). As an early adopter,…
Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting,…
The Business Impact of Duplication in Marketo: 7 Marketing Activities that Suffer
According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%….
Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign…
Embrace the Noise: Using an Iterative Approach to Find Success with Digital Marketing Technology
The digital marketing space is a very noisy place to be right now, as enterprises transform their businesses to meet…
When Looking to Improve Campaign Results, Look to Your Segmentation First
You’re probably familiar with the 40-40-20 rule for direct marketing: a campaign’s success is 40% due to the right mailing…
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