When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried…
Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that…
6 Steps for an Airtight Email Quality Assurance Process
As email marketers, we schedule thousands of emails every month. One of our clients, for example, has 96 million contacts…
Are You on Top of Your Top of Funnel? 5 Considerations for Successful Top of Funnel Marketing
I read a statistic a while ago that said companies spend, on average, more than 50% of their marketing budgets…
Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that…
Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
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