What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to…
Making the Most of Marketo: 7 Simple Tips to Increase Efficiency, Improve Reporting and Make Your Life Easier
Like any new toy, marketing automation is exciting and, as marketers, we can’t wait to get our hands on it:…
Make Your Data More Effective (Part 2): How Data Normalization Works
Read Part 1 What type of data should be normalized? Any open text field may be problematic, but data categories…
Make Your Data More Effective: Data Normalization (Part 1)
A colleague once said something to me that changed the way I think about data. “Data is the fuel that…
Using Salesforce.com to Track Demand Funnel Volume and Velocity
Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your…