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The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union,…
10 Tips for Mastering the PowerPoint Deck
Whether we enjoy it or not, at many points in our marketing careers, we’ll have to stand up and make…
Achieve Demand Generation Success with a Modern Marketing Maturity Model
I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in…
MarTech Can Be the Hub for Your Customer Experience (You Just Have to Know What It Is First)
It’s no secret that a company’s customer experience (CX) is vital to its success in the marketplace. And it’s easy…
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I have been working on some form of customer journey initiative for well over a decade now and the following…
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