As your business continues to grow — and your contact database along with it — there will come a time…
A Service Level Agreement Can Help Marketing and Sales Reach Their Revenue Goals — Together
When I ask new clients if they’ve created a Service Level Agreement between Marketing and Sales, I typically hear one…
Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach Data-Driven Marketing Nirvana
Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer…
More Than MarTech: The Digital Transformation of the Enterprise
The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have…
How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being an Award-Winning Partner
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at…
8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM
Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality…
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