One of the best parts of my job is that I get to meet with a lot of high-level marketers,…
5 Tips for Getting the Most Out of Your MarTech Stack in 2018
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 than they did last year, according to…
How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though….
DemandGen Radio: An Interview with Andrew Gaffney, Publisher of Demand Gen Report
Andrew has been covering the B2B Marketing landscape for the past decade as Publisher of Demand Gen Report, host of the B2B…
MarTech in 2018: Five Way-Too-Early Predictions
I have been blogging on my employers’ platforms since 2005. I’ve always wanted to do a predictions list, but was…
Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow
Whether you’re just starting out, you’ve been doing this for a while, or you’re onboarding a complex marketing automation (MA)…
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