The MarTech landscape has grown tremendously over recent years. With so many solutions and tools to choose from, marketers now…
The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox
Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard…
Change Management and MarTech: It’s too Late to Start Once You’re Done Building
At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been…
DemandGen Radio: MarTech + SalesTech = RevTech
There’s another technology universe just behind the MarTech universe. It’s called SalesTech. The person who knows it best is Nancy…
The Ever-Blurring Lines of Marketing, IT, MarTech, and Compliance
A little over a year ago, I wrote an article about the coming together of the CIO and CMO roles….
DemandGen Radio: An Interview with Lisa Kenney, Sr. Demand Generation Marketing Manager
In the latest episode of DemandGen Radio, graphics designer turned demand generation and MarTech geek Lisa Kenney talks about her…
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