SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than…
Innovations in Direct Mail: Interview With PFL’s Daniel Gaugler
It sounds like a contradiction, but recent innovations in an old marketing standard—direct mail—have given this marketing activity new life,…
Using New Data to Generate Over $251k of Sales Pipeline
New Relic is a software analytics company that delivers real-time insights to more than 1 million users and 13,000 paid…
Concur Increased Pipeline Contribution by Over 50%
Situation: Concur, part of SAP, is a leading provider of integrated travel and expense management solutions, which help organizations ensure corporate…
RingCentral’s Lead Generation Guru Eric Lewis Explains How Technology is Changing Our Approach to Marketing
Technology is changing marketing, that’s for sure. And if you’ve been doing marketing for a while, you’ve seen the changes…