David Lewis was fortunate to discover Leadspace shortly after he founded DemandGen in 2007 when their Founder Amnon Mishor was…
Beyond Data and Automation: Communicate Better with Your Prospects Using Buyer Personas
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
Prove Your Success: Build a Marketing Analytics Dashboard
B2B marketing organizations benefit in numerous ways from creating and using a marketing analytics dashboard. A well-constructed dashboard with up to date…
Compartmentalizing Campaign Reporting
It’s time to come clean: there is not a one-size-fits-all solution when it comes to optimizing your systems for maximum…
How to Take Your Data on an Adventure
Marketers have more access to more data than ever before. How many times have you received an automated email or…
When Building Your Campaigns, Don’t Forget About The Reporting
It’s a scenario that I’ve seen countless times. A well thought out campaign has just been started or has run its…
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