Campaign Launchpad
What if Oracle Eloqua was easy to learn and use? Now it is with Campaign LaunchpadTM an easy-to-use interface for Oracle® Eloqua that enables your marketing teams to create and launch campaigns in minutes – while also ensuring governance and approval.
Dramatically Simplify Campaign Creation and Deployment for Your Marketing Teams
What if your marketing team could create and launch campaigns in just a few minutes with minimal training? What if administrators could rest easy knowing those campaigns met your branding guidelines, followed campaign best practices, had built-in naming conventions, governance, and approval workflows?
What if it took an hour to get a new team member up and running on Eloqua?
Sound like fantasy land? It’s not.
Campaign Launchpad enables you to:
- Empower your team to quickly and easily deploy campaigns and see their campaign’s impact all the way through to closed-won pipeline
- Deploy the power of Oracle Eloqua to your global field marketing teams and across your organization, while automatically enforcing best practices, branding guidelines, and workflow governance.
- Slash the time it takes to create and launch campaigns down to minutes versus hours
- Simplify employee on-boarding and marketing automation training
- Reduce the demands on system admins and marketing operations teams for training, support and reporting
- Rest easy, knowing users can upload lists and build segments (if you want) without ever compromising the integrity of your database hygiene
Start piloting it today! Campaign Launchpad literally installs in your Oracle Eloqua and Salesforce® instance in a minute — “faster than you can install an iPhone® or Android application.” We even provide training for administrators and users to ensure rapid adoption and success.
Your Marketing Team Will Love You
Campaign Launchpad has the most intuitive campaign reporting dashboard ever created by marketers for marketers and even displays your Salesforce campaign reporting. It enables you to monitor the performance of every campaign, from click to close. No BI tools, no complicated reporting analytics to decipher — just a clean, intuitive set of campaign metrics and insights, so you can keep a daily pulse on campaign performance and your team’s contribution to pipeline and revenue.
Best Practice Workflow Templates Ensure Best Practices
Campaign Launchpad lets admins design and publish “recipes” for campaign workflows, emails, and responsive landing pages – freeing your global marketing team to create point-and-click campaigns instead of hours spent on building assets and constructing Canvas flows. Eloqua administrators simply publish templates suited for common campaign types, and users select them from within Campaign Launchpad to create and launch their campaigns in minutes. Best practices and governance are baked into every campaign template.
Make Engaging Masterpieces Using the Built-In WYSIWYG Email and Landing Page Editor
Campaign Launchpad has its own easy-to-use email and landing page editor that is both intuitive and governance-enabled. Need to lock down regions of a template so your users can’t remove certain copy or images? No problem. Want to make sure your responsive templates stay responsive? Done. Need to lock down fonts and styles? You got it. Want to pre-set headers and footers. You bet. You can either build new templates from scratch in Campaign Launchpad, or import your existing templates from Eloqua to modify and publish. It’s easy and we will even teach you how.
Users Can Build Segments and Manage List Uploads Without Compromising Your Database Hygiene
Campaign Launchpad has tools that enable field marketing teams to upload lists but prevents bad data from ever being uploaded into your Oracle Eloqua instance. The segment builder enables them to build targeted segments for their campaigns with an interface so easy, even your mom could use it. Sorry mom. Just sayin’!
