In today’s world, the economic outlook isn’t necessarily optimistic. On the other hand, it’s not entirely pessimistic either. Regardless of…
5 Best Practices for Switching to a Contacts-Only Approach in Salesforce
For CRM users, duplication is the enemy. Duplicate contact and company data can lead to wasted time, mistakes when engaging…
How Digital Transformation Helps Marketers Meet Their Goals and Grow
Digital Transformation is no longer a buzzword – it’s the way of business today. Catalyzed by the pandemic, the hybrid…
3 Tips for Building Work Relationships that Last
I recently celebrated my seven-year work anniversary at BDO Digital (formerly DemandGen). There have been changes during that time —…
5 Key Takeaways from “How Optimize Your MarTech Stack to Drive Cost Savings”
If you are tasked with doing more for your company with fewer resources, taking a close look at your marketing…
User Stories: Keeping End Users at the Center of Agile Development
As a business analyst at BDO Digital, my job involves managing Agile project development to help our teams and clients…