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Ever wish Campaign Canvas had one or two more features you knew are possible in Eloqua, but are not available from the Canvas? Form Submit Action may be your answer to that problem. Form Submit Action is a free campaign tool available in the Oracle Cloud Marketplace. Easy to install and configure, this tool offers a few more features that may help you automate your contact management. If you are unfamiliar with using Program Builder…
We’ve all been there at some point. We excitedly look through our form submission data from our most recent campaign only to come across bogus data. Someone with the first name of Test (and, funnily enough, their last name is also Test). Or, maybe their first name is A and their last name is Z. Or, they provide a fake phone number and/or email address, or an email address from one of the free email…
The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union, giving individuals more control over their personal data. The most important component of the policy’s mandate is making sure you have explicit consent from your contacts to communicate with them. A well-designed subscription center makes it easy for your contacts to understand all of the possible marketing communication channels they can receive from your organization…
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful it becomes in helping you attain that view. Adding a third-party analytics tool such as Google Analytics or Adobe Analytics can help with this, but it may seem like a daunting task at first. Some organizations may have hundreds…
SPAM from forms is an annoyance that every marketer has experienced, or will eventually. Besides the effort it takes to clean up the bogus data from your database, and the bad leads routed to Sales, the SPAM also inflates your form statistics, giving you an inaccurate picture of your conversions. I’ll share a solution in Eloqua that will help you cut off most of these malicious attempts, and it does not require implementing CAPTCHA. Fair…
The first time you sit down to set up a cloud connector in Eloqua, you may feel pretty intimidated—it looks scary! But, although there are a lot of steps to configure, especially for the first time, it’s really not as scary as it seems if you keep some key tips in mind. You probably know that a cloud connector is a tool that is added to Program Builder or Campaign Canvas to execute a specific…