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Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow_Feat

Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow

Whether you’re just starting out, you’ve been doing this for a while, or you’re onboarding a complex marketing automation (MA) system or other MarTech, executing on your strategy and showing results is a non-negotiable imperative. There are so many moving parts that it’s easy to become overwhelmed and lose track of two critical elements: the what and the why. Trying to understand the complex linkage of systems and processes, and how they work together and…

The Changing Realms of CMO and CIO, marketing and technology_Feat

When Worlds Collide: The Changing Realms of CMO and CIO

Sitting in the boardroom can sometimes feel like being in the path of an asteroid on the way to Earth. A huge crash seems inevitable, and you can’t really get out of the way. As a COO, I have had a front row seat to the transformation of marketing into a digital function, and how that has affected the relationship between the Chief Marketing Officer and the Chief Information (or Technology) Officer — sometimes the…

The Importance of Cultural Fit When Choosing the Right Business Partnership

Digital transformation is no longer a matter of just purchasing a MarTech solution and calling it a day. Continuous improvements in networking, the introduction of the cloud, and every technological innovation over the past couple of decades have made digital transformation an enterprise-level affair. Technology has completely transformed how buyers, sellers, and customers engage, which impacts every inch of the customer experience — and every department that touches it along the way. Don’t get me…

More Than MarTech: The Digital Transformation of the Enterprise _ feat image

More Than MarTech: The Digital Transformation of the Enterprise

The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have been massive over the past five to 10 years. And I’m not just talking about MarTech (although that’s certainly been huge). MarTech’s increasing complexity and impact across Marketing, IT, Sales, and the C-suite is really just one aspect of the digital transformation taking place across the entire Sales and Marketing ecosystem. I’m talking about everything…

Will Marketing Rule the World? _ feat

How Marketing Will Rule the World

In his most recent blog post, David Lewis talks about the ever-increasing connectivity and complexity that make up the digital customer experience, and their relationship to winning market share. As he mentions, Sales is no longer interacting on every deal — and that’s okay. New customers are going directly through the digital buying process and ending up straight at fulfillment, or what could be considered bottom of funnel. I’ve talked a lot about the merging of…

The Ever-Blurring Lines of Marketing, IT, MarTech, and Compliance _ feat

The Ever-Blurring Lines of Marketing, IT, MarTech, and Compliance

A little over a year ago, I wrote an article about the coming together of the CIO and CMO roles. Today, technology continues to drive the evolution of digital marketing and the merging of these two worlds. Marketing and IT budgets, resources, and strategies also continue to collide. The ongoing expansion of MarTech, however, along with the added complexities of compliance and shared data, are shifting this convergence into high gear. Where are we now?…

Find Success with Digital Marketing Technology_Feat

Embrace the Noise: Using an Iterative Approach to Find Success with Digital Marketing Technology

The digital marketing space is a very noisy place to be right now, as enterprises transform their businesses to meet the requirements of market growth. Figuring out how to leverage the plethora of strategies and technologies being thrown around can be a challenge. Over the past several years, the way marketing projects are executed has undergone some change. Because of all this new technology, teams have needed heavy doses of learning and strategic development before…

Humanizing Your Data: Turn 1s and 0s into a Human Connection

The competition for your prospects’ mindshare has become more and more intense over the past several years. I’m not only talking about the number of communications and materials that prospects are receiving through each channel. I’m also talking about the increasing amount of relevant content available when a prospect is looking for a solution to a challenge they face. When I first started with DemandGen many years ago, we saw a notable lift in results…

Client Experience 5 Tips to Exceed Expectations DemandGen Blog_Feat

4 Tips to Exceed Client Expectations: It’s All about the Experience

This September will mark my seven-year anniversary with DemandGen. As Director of Services Operations, I lead the project management team and work with our COO Greg Carver to manage overall operations. I’ve developed and help refine processes over time based on the level of service we strive to provide and how it’s worked for us successfully in the past. We all know that it is far better to keep your clients happy – happy clients…