
Simplifying the Impossible: Focus on the Most Impactful Task and the Rest Will Follow
Whether you’re just starting out, you’ve been doing this for a while, or you’re onboarding a complex marketing automation (MA) system or other MarTech, executing on your strategy and showing results is a non-negotiable imperative. There are so many moving parts that it’s easy to become overwhelmed and lose track of two critical elements: the what and the why. Trying to understand the complex linkage of systems and processes, and how they work together and…