Knowing your audience is vital to marketing, whether you’re marketing software or tires or banking services. You can’t communicate effectively—in…
Building Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk….
8 Buckets for Successful Lead Nurturing
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of…
Oracle Acquires Eloqua: What It Means for the Industry
You’ve probably already heard that Oracle has signed a definitive agreement to acquire Eloqua—but you may be…
Guest Post: Why Marketing Automation
Enjoy this guest post from Erika Goldwater, Director of Marketing, Marketing Automation Institute. Marketing Automation (MA) can help an organization…
How to Build a B2B Web Form: Tips & Tricks for Optimal Conversion
Most B2B marketers in the enterprise space are handed the responsibility for improving the quality of their leads, as well…