Your project management methodology is a blueprint for how you may successfully see a project from start to completion. No…
Making the Move to Agile: 3 Learnings from the Start of Our Journey
The Agile Manifesto is celebrating its twentieth anniversary this year. I guess you could say we’re not exactly early adopters…
Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this…
Data Governance Is a Bigger Priority Than Ever Before: A 3-Step Primer on Master Data Management
Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much…
Out with the Old, in with the New: 9 Questions Your Data Retention Policy Must Answer
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more…
Dirty Data: What Is It Costing You?
Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting —…
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