Read part 1: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Read part 2: Who’s on First,…
Who’s on First, What’s on Second? – Setting Technology Priorities
Read Part 1: Choosing the Right MarTech Tools for Your Demand Factory® It’s complicated and sometimes confusing, for sure – but…
Innovations in Direct Mail: Interview With PFL’s Daniel Gaugler
It sounds like a contradiction, but recent innovations in an old marketing standard—direct mail—have given this marketing activity new life,…
Choosing the Right MarTech Tools for Your Demand Factory™
Part 1 of 3: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Modern life requires so many decisions…
Campaign Attribution Demystified: Introducing DemandGen Campaign Attribution Analyzer
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,…
Transforming Yourself into a Modern Marketer
Marketing as we know it is in the midst of a massive transformation. Are you prepared for the new reality,…