Over the past several years, the term digital transformation has become as common as the word unprecedented in 2020. Among…
How to Reposition and Strengthen Marketing’s Role in 2020
I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see…
What’s the Best Framework for ABM?
Before I unveil the best framework for Account-Based Marketing, let me say upfront that I dislike the ABM acronym for…
Sales and Marketing Acting Like Babies
I was on vacation in Cancun over spring break earlier this year, and while I sipped on a delicious classic-style…
Marketing Now Needs a Data Operations Function
Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality…
Will Marketing Rule the World?
The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing…
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