Gain Actionable Insight into Your Systems and Processes
Change is constant. When your business changes, and new folks move into key marketing roles, they may not be up to speed on the current state of the company’s marketing technology stack. To understand what’s in use, what’s working and what’s needed moving forward to complete the stack, an assessment may be appropriate.
DemandGen Assessment Services consist of expert third-party reviews that help you identify efficiencies and inefficiencies in your martech stack. We’ll review your stack’s performance metrics, identify areas of under-utilization and provide a gap analysis, so you know what you have and what to implement next.
Assessments to Fit Your Needs
DemandGen’s skilled consultants can customize an Assessment Services to fit your exact needs. Here are some common assessments:
- MarTech Stack Assessment: The assessment is intended to ensure true value is derived from Marketo, SFDC and other MarTech systems, according to your marketing objectives and strategy. We begin with a review of future business goals and objectives, then map the current stack environment to those initiatives to identify opportunities, gaps and redundancies.
- Lead Management Process & Systems Review: This assessment includes a review of your current Demand Funnel taxonomy, lead management processes and any systems used to perform the current functions. We’ll identify quick adjustments and long-term enhancements with the goal of creating a fluid lead management process.
- Data Assessment: We provide consulting and professional services for reviewing your current setup and usage of Marketing Automation platforms and Salesforce.com (SFDC), providing detailed insight into the current state of your customer database(s). Then we’ll provide recommendations to standardize and cleanse the data initially and on an ongoing basis.
- Marketing Business Process Review: DemandGen can perform a complete capabilities assessment of current marketing business processes, along with a martech stack review. This service typically includes an onsite workshop during which all marketing constituents come together to validate current systems and processes.
- ABM Assessment: Not all companies are ready for ABM. During this assessment, DemandGen will conduct a detailed assessment of current account targeting and scoring processes. The assessment also includes an audit of current demand generation programs and lead management processes.
Don’t see what you need on this list? Give us a call to discuss your needs and plan your assessment.