Do you know why sales get the big bucks? Because revenue can be directly attributed to their performance. Can marketing’s performance be tied to revenue? Finally, the answer is yes! Every marketer who boards “the transformation train”—even the creative team—needs to know that the ability to measure and report on marketing’s impact on revenue is essential to change the perception of marketing from a cost center into a revenue generator.
Download Chapter 7: Analytics: Keeping Score of Your Success and learn more about:
• The marketing metrics to measure and report on
• The Three C’s of marketing analytics
• The three categories of marketing analytics